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My Desi Roots™ ( is an online spiritual, wellness and overall well being platform owned and managed by ESP Well Being Services Private Limited. This privacy policy document explains how My Desi Roots™(also referred to as “we” or “us”) uses personal data collected during your visit to the website. By using our Services and the website or by otherwise giving us your information, You agree to the terms of this Privacy Policy. You also expressly consent to our use and disclosure of your Personal data in the manner prescribed under this Privacy Policy and further signifies your agreement to this Privacy Policy and the Terms of Use. If you do not agree to this Privacy Policy, do not subscribe to the Services, use the Website or give us any of your information in any manner whatsoever.

What data do we collect?

  • My Desi Roots™ collects the following data:

    • Personal identification information (Name, email address, phone number, etc.)

    • Physical geographic location

    • Transaction history and related data


How do we collect your data?

  • You directly provide My Desi Roots™ with most of the data. We collect data and process it when you:

    • Register online or place an order for any of our products or services.

    • Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.

    • Use or view our website via your browser's cookies.

    • Fill up the profile data form.

    • When you subscribe or transact with our affiliates, group companies or associates.


How will we use your data?

  • My Desi Roots™ collects your data so that we can:

    • Process your order and manage your account.

    • Streamline the delivery of services with our execution partners such as voice & data tools, logistics partners and other 3rd party apps/ tools.

    • Email you with special offers on other products and services we think you might like.

    • To tailor your experiences at our site, providing You with the content that we think you might be interested in and to display content according to your preferences Cookies, we will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age etc)

  • If you agree, My Desi Roots™ will share your data with other entities/ agencies and affiliates so they may offer their products and services (including joint and co-branded services) to you or for analytical and IT services. Those entities and affiliates may not market to you as a result of such sharing unless you explicitly opt-in. Any third party with whom we share the information shall maintain a reasonable level of confidentiality and data security as required under law.

  • When My Desi Roots™ processes your order, it may send your data to credit reference agencies to prevent fraudulent purchases.

How do we store your data and security of information?

  • My Desi Roots™ securely stores your data on protected servers of Wix located outside India. By submitting information on the website, You agree to this storing of data. We will take such reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We have put in place necessary security practices and procedures to safeguard and secure such personal data against loss, theft, unauthorized access, disclosure, reproduction, use or amendment.

  • In using the website, You accept the inherent security implications of data transmission over the internet. Therefore, the use of the Website will be at your own risk and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third-party access or other acts of third parties, or acts or omissions beyond its reasonable control and you agree not to hold us responsible for any breach of security.

  • My Desi Roots™ shall not retain your personal data for a period longer than is necessary to fulfill the purposes for which it was collected and as permitted by applicable law. If you wish to cancel your account or request that we no longer use your information to provide you Services, contact us through email at []. Even after your account is terminated, we may retain your Personal Information as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account, investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reasons.

  • In the event, we become aware of any breach of security of your information, we will promptly notify You and take appropriate action to the best of our ability to remedy such a breach.



  • My Desi Roots™ would like to send you information about our products and services that you might like, as well as those of our partner companies.

  • If you have agreed to receive marketing, you may always opt out at a later date.

  • You have the right at any time to stop us from contacting you for marketing purposes or giving your data to other members of My Desi Roots™.

  • If you no longer wish to be contacted for marketing purposes, please [click here to unsubscribe].


What are your data protection rights?

  • My Desi Roots™ would like to make sure you are fully aware of all of your data protection rights.   Every user is entitled to the following:

    • The right to access: You have the right to request MyDesiRoots™ for copies of your personal data. We may charge you a small fee for this service.

    • The right to rectification: You have the right to request that MyDesiRoots™ correct any information you believe is inaccurate. You also have the right to request My Desi Roots™ to complete information you believe is incomplete.

    • The right to erasure: You have the right to request that My Desi Roots™ erase your personal data, under certain conditions.

    • The right to restrict processing: You have the right to request that My Desi Roots™ restrict the processing of your personal data, under certain conditions.

    • The right to object to processing: You have the right to object to the way My Desi Roots™ processes your personal data, under certain conditions.

    • The right to data portability: You have the right to request that My Desi Roots™ transfer the data that we have collected to another organization, or directly to you, under certain conditions.

  • If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at


What are cookies?

  • Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you  automatically through cookies or similar technology.

  • For further information, visit


How do we use cookies?

  • My Desi Roots™ uses cookies in a range of ways to improve your experience on our website,  including:

    • Keeping you signed in

    • Understand how you use our website

    • Browsing information to understand your general product and service preferences


What types of cookies do we use?

  • There are a number of different types of cookies, however, our website uses:

    • Functionality: My Desi Roots™ uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what  language you prefer and location you are in. A mix of first-party and third-party cookies are used.

    • Advertising: My Desi Roots™ uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. My Desi Roots™ sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on  our website.


How to manage cookies

  • You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.


Privacy policies of other websites

  • M yDesi Roots™ website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.


Changes to our privacy policy

  • My Desi Roots™ keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 15 January 2022.


How to contact us

  • If you have any questions about our privacy policy, the data we hold on you, or you  would like to exercise one of your data protection rights, please do not hesitate to contact us.


How to contact the appropriate authority

  • Should you wish to report a complaint or if you feel that My Desi Roots™ has not addressed your concerns in a satisfactory manner, you may contact our Data Protection Officer to resolve the issue at the email address

Dispute Resolution & Jurisdiction

  • Unresolved issues (if any) shall be governed by and construed in accordance with the laws of India and acceptance of policy terms irrevocably consent to the exclusive jurisdiction of courts located at Haryana to adjudicate and decide any dispute arising hereunder.


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